To create positive and compelling customer experiences as a key enabler of growth, marketers need to focus on going beyond a mere transactional relationship and towards transformational, memorable customer experiences. Different attributes attached to each engagement will allow marketers to closely analyse customer behaviour across every point of interaction
At Netcore’s Martech Knowledge Exchange digital experts state ad spends in India to grow by 30 per cent in 2017; brands would look at a adopting a full-stack marketing automation solution
According to a new report commissioned by customer engagement and analytics software provider Calabrio, “Success in The Experience Era: Connecting Customer and C-suite,” found US and UK business executives rank customer experience above sales and revenue as the key focus in 2017.
Infograph on marketing automation solutions adoption in India.
The easy way is to spot the trends and incorporate them right at the start of your strategic planning.
Martech is helping insurance companies to know their customers more than just demographics
As per the report, the MAS category has grown by 36% from 2016 to 2017, from 156 vendors to 212.