Death of Demographics and Rise of ‘consumer parallelism’
Big Data Analytics / Marketing

Death of Demographics and Rise of ‘consumer parallelism’

To create positive and compelling customer experiences as a key enabler of growth, marketers need to focus on going beyond a mere transactional relationship and towards transformational, memorable customer experiences. Different attributes attached to each engagement will allow marketers to closely analyse customer behaviour across every point of interaction Continue reading

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C-suite ranks Customer Experience as Top Priority
Big Data Analytics / Marketing

C-suite ranks Customer Experience as Top Priority

According to a new report commissioned by customer engagement and analytics software provider Calabrio, “Success in The Experience Era: Connecting Customer and C-suite,” found US and UK business executives rank customer experience above sales and revenue as the key focus in 2017. Continue reading